Laura Mulveys Male Gaze Theory

                 Kylie Minogues- Spinning Around

We analysed Kylie Minogue’s  Spinning Around, Scouting For Girls song She’s So Lovely and lastly, Jlo’s song On The Floor. We found that in Kylies video there was many close up shots of her figure or face which was then closely followed by the next shot involving a man. Kylie was always centre of attention and had men admiring her all the way to the dance floor. There was parts of the video where Kylie was leading the male on to the dance floor when subverts the Male Gaze theory and when they got to the dance floor it was Kylie being the leader of the dance moves.

                Scouting For Girls- She's So Lovely

In Scouting For Girls video we saw this heavily represented the Male Gaze theory not just with the video but with the lyrics aswel. You can see how the men surrounding one woman were all besotted with her and her presence. The video started by following the girl up from her feet. This then teased the viewer all the way up her body and being able to see all of it in detail. The lyrics of the song also were not complimentary of women especially using the one line “she’s flirty, turned 30, about the age a girl is really dirty”.  The girl also had a straw as a prop at one point in the video which is very seductive to a male as the girl was looking up at the men while sucking through a straw

                  Jlo's - Get On The Floor

When watching Jlo’s video you see that, at the beginning, she steps out of the car by herself and she sits above all of the other people on the dance floor. She is represents a very powerful rich woman who is in control of the other people dancing on the floor below. The costumes she wears consists of very tight, figure hugging hump suits or indeed a costume that consists of very little. However, in one peice of the video she has a woman serve her a drink which subverts the Male Gaze theory as Jlo follows very manly attributes and has a very pretty women serve her.